Michelle is the Chief Customer Officer for Primark and leads the development of Primark’s brand and customer strategy as the business continues its expansion across new markets, channels and products. A creative and strategic chief customer officer, Michelle has a wealth of experience across creative agencies and has previously worked in leadership roles at McCann-Erickson, BBDO and BBH, alongside inhouse VP and Marketing Director roles at allrecipes.com, Barclays and Tesco.

Michelle has worked in the US, Portugal, London and Dublin and is a citizen of all but Portugal. Michelle and her husband Mike Eggers live in East London.