Michelle McEttrick
Michelle McEttrick
Chief Customer Officer
Primark

Michelle is the Chief Customer Officer for Primark and leads the development of Primark’s brand and customer strategy as the business continues its expansion across new markets, channels and products. A creative and strategic chief customer officer, Michelle has a wealth of experience across creative agencies and has previously worked in leadership roles at McCann-Erickson, BBDO and BBH, alongside inhouse VP and Marketing Director roles at allrecipes.com, Barclays and Tesco.

Michelle has worked in the US, Portugal, London and Dublin and is a citizen of all but Portugal. Michelle and her husband Mike Eggers live in East London.