Sarah Welsh, N Brown Group
Sarah Welsh
Chief Executive Officer - Retail
N Brown Group

Sarah joined N Brown Group in April 2020 as CEO of Retail, having previously spent almost 17 years at Oasis as Managing Director.

Whilst at N Brown, Sarah has led her team to create a more compelling product and customer proposition for Simply Be, Jacamo and JD Williams, the three main investment brands within the group portfolio, by creating clearly defined brand perspectives to attract audiences who are traditionally underserved.

With almost 30 years Retail and Brand experience across the UK High Street, Sarah has worked across multiple formats including digital, wholesale, franchise and multichannel. Sarah takes huge pleasure in creating clear, differentiated customer propositions and strives to build an environment which embraces learning and development opportunities for young people, currently serving as the N Brown ambassador for social mobility. Alongside this, she plays a valued role within the business’ ESG committee, ensuring that N Brown delivers the pledges it has made in terms of the wider environment.