Ger Wright is Managing Director of Sport at Frasers Group. Ger is a highly energetic, driven leader with 20 years of executive experience in the fields of commerce, product and merchandising. Ger joined Frasers Group in 2022 at a pivotal point of their Elevation strategy. She is responsible for leading Sport within the Group; working closely with the team in tandem with brand partners to deliver the next phase of the business’ omni channel transformation and expansion. Prior, Ger worked with the world’s leading denim brand, Levi’s, and most recently spent 15 years at the number one sports company, Nike. She was responsible for building markets, businesses, and teams across Europe, Middle East, and Africa.