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New categories such as the Diversity and Inclusion Award celebrate the strides fashion brands and retailers are making towards creating workplaces that foster a sense of belonging for all, and projecting this out to their customers.

Returning categories such as Womenswear and Menswear Brand of the Year and Retailer of the Year place increasing onus on diversity, sustainability and purpose-driven retail.

Meanwhile, the new Metaverse Award and Best App highlight the digital innovations that have continued, despite the lingering Covid headwinds.

Enter now to be in with a chance of joining us at the glittering awards ceremony on 16 November 2022.

 

This category is open to any fashion retailer or fashion marketplace that operates in the UK and/or Irish fashion market.

Judges will be looking for an app that has a clear purpose and strategy to engage the customer and/or generate sales. The entry should show why an app is the best platform for execution and how unique features such as geo location are being used to support the proposition.

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Criteria against which you will be judged:

  • Give details of the app, the objectives behind it and how they have been met 
  • How the app has contributed to overall business growth in the last 12 months
  • Highlight how the app has been integrated into the overall business strategy 
  • Show how the app offers customers a unique proposition and great user experience/journey
  • Include number of downloads of the app and customer reviews as well as any sales figures over the past 12 months

This award recognises a campaign run across any channel (social media, TV, billboard, poster, web, magazine/newspaper, radio, in store, or any combination thereof). It will be awarded to a successful fashion marketing initiative run during the last 12 months which can be a one-off hit, a year-long programme, or anything in between.

It is open to any fashion retailer or brand (wholesale and/or direct to consumer) operating in the UK and/or Ireland. Judges will look for a campaign that has a clear focus, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives.

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Criteria against which you will be judged:

  • Does the campaign have clear aims and objectives? 
  • Is this a strong, creative campaign that fits with your brand and target customers? 
  • Did it succeed and drive engagement and/or sales? 
  • Is it a market-leading campaign?
  • Did it offer something new?

This category is open to any fashion retailer or fashion marketplace that operates in the UK and/or Irish fashion market.

Judges will be looking for a loyalty programme that has been launched, relaunched or updated within the past 12-18 months, with a firm focus on the brand or retailer’s target customer. They will consider any unique features and benefits, as well as take-up of the scheme so far.

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Criteria against which you will be judged:

  • How is this loyalty programme helping to retain new online customers acquired during the pandemic?
  • What are its standout features and benefits?
  • Is it integrated across all sales channels, including (if relevant) bricks and mortar? 
  • What differentiates it from other loyalty programmes in fashion retail?
  • What has been the customer response/uptake?

This award recognises a business operating in the fashion retail space (including retailers, etailers, brands, suppliers etc) that can demonstrate a commitment to making their business a great place to work. Finding and retaining the right talent is often the key to a successful business and this award aims to highlight those companies that have put people at the heart of their overall strategy.

  • Has the business dovetailed its HR and business strategies?
  • Can the organisation demonstrate a real business benefit to its HR strategies? 
  • How does the business measure its treatment of staff?
  • Does the business go above and beyond to offer attractive and suitable staff incentives? 
  • What are the business’ staff churn rates; how does this compare to the industry average?
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This award recognises a retail store with a truly outstanding design/redesign and visual merchandising offer. Open to multiple retailers (separate entry per store) or department stores (please enter one or more departments or specific area(s) of one store) – entered either directly by the retailer or on their behalf by the appointed design agencies and architects – the award will be won by strong design, creativity and an excellent use of display equipment to create a stunning interior design and presentation of product appropriate to the store's style and clientele. Use of technology and external window displays will be considered as well as the overall cost of the fit-out and the value it represents.

This category can be entered either directly by the retailer or on their behalf by the appointed design agency and architect.

Please include imagery and a virtual tour of the store.

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Criteria against which you will be judged: 

  • Did the design concept work from conception to execution?
  • Does it represent a good investment for the business? 
  • Is it visually creative, easy to navigate and appropriate to its target customer? 
  • Is the concept innovative - have we seen these ideas before? 
  • Does the interior make this store stand out from its competitors?
Sponsored by:

This award recognises the new or disruptive business models that are rising to prominence in the UK and Irish fashion industry. You might offer rental, resale, a marketplace model, subscription service or personal styling, or a brand-new concept – whatever it is, you are shaking up the traditional understanding of how fashion is made and/or sold in this country.

This category is open to companies that have been operating in the UK and/or Irish fashion industry for at least a year, and can demonstrate potential to grow.

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Criteria against which you will be judged: 

  • Have you provided evidence of initial financial success, which could include projected figures and details of outside investment? 
  • Does your business model disrupt the fashion industry as we currently know it? 
  • Does it meet a clear need in the market? 
  • Is it scalable?
  • Do you have a clear strategy for growth?
  • Are your proposition and marketing clearly differentiated from competitors’?
Sponsored by:

This award recognises a fashion brand or multiple fashion retailer operating in the UK and/or Ireland that has delivered a project or initiative in the past 12 months that has significantly contributed to greater diversity and inclusion, either within the business, or in its external marketing efforts and/or brand messaging.

This could include (but is not limited to) initiating/leading an initiative that removes barriers to progress internally; improving opportunity and representation in the workplace; creating an environment that fosters a sense of belonging for all; improving employee engagement; and/or using more diverse models and brand ambassadors.

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Criteria against which you will be judged:

  • Was this project founded on thorough research into the issues facing the business/its customer base when it comes to diversity and inclusion?
  • Has this project/initiative had demonstrable impact? What were the objectives, and have they been achieved? How is success measured?

This award will celebrate a British or Irish fashion business that can demonstrate success in its recent operations outside the UK and Irish Republic. It is open to multiple retailers, department stores and brands that have opened shops and/or have extended their online presence overseas. The expansion could have been made directly, or via local partners.

The winning business will have successfully expanded into at least one new territory outside the UK and Irish Republic in the past 12 months, boast a strong strategy for international growth and good understanding of the customer needs in the relevant market(s).

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Criteria against which you will be judged:

  • Have you provided evidence of financial success in the markets you operate in? 
  • Have you demonstrated good understanding of those markets? 
  • Do you have clear strategy for international growth? 
  • Are you beating the competition overseas?
Sponsored by:

This award recognises a business that supplies fashion product to multiple retailers in the UK and/or Ireland. This can involve retailers' own labels, or the supplier's own brand, or a mixture of the two. The award will go to a company that demonstrates reliable delivery of orders, a good working relationship with its retail partners, a safe working environment and standards, great quality products and outstanding customer service.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

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Criteria against which you will be judged:

  • Can you prove a strong relationship with its clients?
  • Are the products supplied of high quality and relevant to the target consumer? 
  • Is your business better than your competitors’?

This special award will be chosen by Drapers. Nominations for potential recipients should be emailed to laura.dalton@emap.com

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Sponsored by:

This special award will be chosen by Drapers. Nominations for potential recipients should be emailed to laura.dalton@emap.com

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This award will recognise the exceptional performance of a menswear brand operating in the UK and/or Ireland. Please note the brand must wholesale, but can also have a retail/digital arm.

Judges will be looking for a clear demonstration of resilience and agility during the coronavirus pandemic, including a flexible business model and strategy, and evidence of innovation. The winning brand will be able to show how it has supported its staff, stockists and other partners through the exceptional circumstances of the past 18 months, while maintaining focus on offering excellent, well-targeted product; good pricing architecture; and an excellent sourcing and logistics strategy.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

Brands must have multiple retailers in the UK and Ireland on their stockist list.

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Criteria against which you will be judged:

  • Is your product strong in terms of value for money, breadth, quality and relevance? Are you offering something different to and better than your competitors?
  • How have you adapted your strategy during the pandemic to protect both the business and the people you employ?
  • How have you worked with suppliers to ensure both continuity and fair treatment of workers in the supply chain?
  • How do you work with your stockists for mutual benefit?
  • How has your marketing strategy contributed to your success?

Metaverse is the new buzzword in fashion. This award is open to fashion brands and multiple fashion retailers operating in the UK and/or Ireland that have dipped their toes into the world of alternative realities, non-fungible tokens and gamification.

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Criteria against which you will be judged: 

  • Is this project relevant to the brand/retailer’s customer base?
  • Why was it launched and what were the objectives? How will success be measured?
  • Does it have wider applications within the business?

Open to pureplay fashion etailers only, this award will celebrate proven commercial success, a strong buying strategy for online, a relevant brand mix, great use of design and content online, excellent usability and web traffic, great customer service, and efficient handling of stock and logistics.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

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Criteria against which you will be judged: 

  • Does the website drive sales? 
  • Does the site's design reflect the business and brand portfolio? Are brands well presented?
  • Is the design and content appropriate to the customer?
  • Do you offer good customer service? How is the online experience?
  • What is the average level of returns?
  • What is the average conversion rate? 
  • What is the average cost of customer acquisition? 
  • Is the site mobile optimised?
  • How strong is the supporting social media strategy? 
  • Does this site stand out from its competitors’? Is there potential for future growth?
Sponsored by:

This award recognises a multiple fashion retailer operating in the UK and/or Ireland, with annual turnover of £101m or higher.

Judges will be looking for clear demonstration of resilience and agility during the coronavirus pandemic, including a flexible business model and strategy, and evidence of innovation. The winning retailer will be able to show how it has supported its staff, suppliers and other partners through the exceptional circumstances of the past 18 months, while maintaining focus on the core pillars of successful fashion retailing – such as offering excellent, well-targeted product; outstanding customer service; and authentic marketing and communication.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

You should be able to show a strong multichannel/digital approach, but please note that pureplay etailers are not eligible for this category and should instead enter Pureplay of the Year.

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Criteria against which you will be judged:

  • How have you adapted your strategy to protect both the business and the people you employ?
  • How have you worked with suppliers to ensure both continuity and fair treatment of workers in the supply chain throughout the pandemic? 
  • Is your product strong in terms of value for money, breadth, quality and relevance? 
  • Are your proposition and marketing clearly differentiated from competitors’?
  • Is your business a great retailer to work for?
  • What are you doing to promote greater diversity in the workplace?
  • What progress has been made against your internal sustainability goals?
Sponsored by:

This award recognises a multiple fashion retailer operating in the UK and/or Ireland, with annual turnover of between £10m and £100m.

Judges will be looking for clear demonstration of resilience and agility during the coronavirus pandemic, including a flexible business model and strategy, and evidence of innovation. The winning retailer will be able to show how it has supported its staff, suppliers and other partners through the exceptional circumstances of the past 18 months, while maintaining focus on the core pillars of successful fashion retailing – such as offering excellent, well-targeted product; outstanding customer service; and authentic marketing and communication.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

You should be able to show a strong multichannel/digital approach, but please note that pureplay etailers are not eligible for this category and should instead enter Pureplay of the Year.

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Criteria against which you will be judged: 

  • How have you adapted your strategy to protect both the business and the people you employ?
  • How have you worked with suppliers to ensure both continuity and fair treatment of workers in the supply chain throughout the pandemic?
  • Is your product strong in terms of value for money, breadth, quality and relevance?
  • Are your proposition and marketing clearly differentiated from competitors’? 
  • Is your business a great retailer to work for?
  • What are you doing to promote greater diversity in the workplace?
  • What progress has been made against your internal sustainability goals?
Sponsored by:

This category is open to individuals working for a multiple fashion retailer or brand that operates in the UK and/or Irish fashion market, including (but not limited to) buyers, designers, merchandisers, store staff, those in ecommerce and marketing roles, and sales agents.

The Rising Star will have made a demonstrable impact on their business in the past 12 months, and show huge promise. They must have joined the business within last three years.

Please note that those working for independent retailers should enter the Rising Star category in the Drapers Independents Awards

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This category is open to teams within a multiple fashion retailer or brand that operates in the UK and/or Irish fashion market – including but not restricted to those working in stores, head office and distribution centres.

Judges will be looking for a team that can demonstrate how they have contributed to the overall objectives of the business. Entrants must outline their exceptional understanding of the market and customer, and explain why the team stands out above the rest, how it achieved measurable results and give evidence to support this.

Entrants must outline the size of the team, how it engages with the rest of the business and how it innovates to drive the overall business strategy.

Shortlisted candidates may be invited to do a presentation for/call with the judges.

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This award will recognise the exceptional performance of a womenswear brand operating in the UK and/or Ireland. Please note the brand must wholesale, but can also have a retail/digital arm.

Judges will be looking for a clear demonstration of resilience and agility during the coronavirus pandemic, including a flexible business model and strategy, and evidence of innovation. The winning brand will be able to show how it has supported its staff, stockists and other partners through the exceptional circumstances of the past 18 months, while maintaining focus on offering excellent, well-targeted product; good pricing architecture; and an excellent sourcing and logistics strategy.

Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.

Brands must have multiple retailers in the UK and Ireland on their stockist list.

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Criteria against which you will be judged:

  • Is your product strong in terms of value for money, breadth, quality and relevance? Are you offering something different to and better than your competitors?
  • How have you adapted your strategy during the pandemic to protect both the business and the people you employ?
  • How have you worked with suppliers to ensure both continuity and fair treatment of workers in the supply chain?
  • How do you work with your stockists for mutual benefit? 
  • How has your marketing strategy contributed to your success?