Helen Williamson, MD of Alva Advisory, formerly Managing Director of Whistles. A Retail professional with over 30 years’ Industry experience starting out as a Commercial Management Trainee at M&S, earning her B&M stripes at Topshop, before progressing to Executive Board roles at Ted Baker, Hobbs & Whistles. Helen has a reputation as a quiet disruptor and authentic leader, arising from galvanizing teams to take on hyper-growth, transformations and turnarounds, most notably at Ted Baker & Whistles. Helen moved to Finland in September 2020, and now works with early growth businesses, as an Investor, Executive Advisor & Non-Exec Director.