2025 Winners

Best Independent Customer Experience

Winner: Carl Stuart Tailors, Ossett
Highly commended: Underground


Finalist:

  • Gemini Woman, Stratford upon Avon
  • Kitch Clothing, Tunbridge Wells
  • Maison SL, London
  • MinimuMaximum, London
  • Silhouette London, Harrow

Best Independent Department Storer

Winner: Jarrolds & Sons, Norwich

Finalist:

  • Elphicks, Farnham
  • Walker & Ling, Weston-super-Mare

Best Marketing Campaign – >£100m turnover

Winner: Barbour: Icons in Quilting
Highly commended: Superdry


Finalist:

  • Calvin Klein: Icon Cotton Stretch featuring Bad Bunny
  • Ebay: Endless Runway
  • George at Asda: Celebrating 60 Years – George at Asda x Yasmin Le Bon
  • Jacamo: Get the Nod
  • John Lewis: Awake Mode Collaboration AW24
  • Primark: Primark x Pinterest
  • Reformation: Pete Davidson, Official Boyfriend of Reformation
  • Reiss: Man in Finance TikTok campaign
  • The Very Group: Welcome to Haus of Flamingo – Where Flamingos Meet Fashion
  • Victoria Leeds: Victoria Leeds Fashion Week
  • Victoria’s Secret: Victoria’s Secret Fashion Show 2024
  • White Stuff: What On Earth

Sponsored by

Best Marketing Campaign (company turnover <£100m)

Winner: Traid: Closet Clear-Out Challenge
Highly commended: Lyle & Scott


Finalist:

  • Hay Life: Woven into One Campaign
  • Kaiia the Label: Sensory Summer
  • Little Mistress: Little Mistress x Vicky Pattison
  • Mars the Label: Mars in Morocco
  • Naia Beach: Naia Manor – British-designed swimwear
  • Nobody’s Child: Nobody’s Child x Elizabeth Scarlett: Celebrating the Natural World
  • OTAA: Shirts From the Future
  • Salvation Army Trading Company: The Sustainable Conversation Podcast
  • Seikk: Read and Shop
  • Weird Fish: Everyday Elevated

Best Place to Work

Winner: ACS Clothing
Highly commended: Adanola


Finalist:

  • Curvy Kate
  • Mars the Label
  • Pretty Lavish
  • Shelter

Sponsored by

Best Use of Social Media

Winner: Footasylum

Finalist:

  • Anthropologie
  • Atelier Ninety Five
  • By Rotation
  • Caramella
  • HartiSwim
  • Kaiia the Label
  • Lucy & Yak
  • Mars the Label
  • Naia Beach
  • Primark
  • Reiss
  • Superdry
  • Victoria's Secret

Disruptor Award

Winner: By Rotation

Finalist:

  • Designer Exchange
  • Oxfam Ireland
  • Represent
  • Salvation Army Trading Company
  • Vision Ireland

Diversity and Inclusion Award

Winner: Primark
Highly commended : Unhidden


Finalist:

  • Dewey
  • Goddiva
  • Intotum
  • N Brown Group
  • Reiss
  • Shelter
  • Victoria's Secret

Sponsored by


Fashion Supplier of the Year

Winner: Boardmans


Finalist:

  • Applegreen
  • Atelia
  • Fashion Enter
  • Hawthorn International

International Excellence

Winner: US Polo Assn


Finalist:

  • AllSaints
  • Secret Sales Group

Sponsored by


Independent Store Star of the Year

Winner: Susana Lorena, Maison SL, London


Finalist:

  • Lisa Ross, MinimuMaximum, Barnet, north London
  • Rhiannah Balcombe, Underfound, Altrincham
  • Charlotte Newman, Kitch Clothing, Tunbridge Wells

Menswear Brand of the Year

Winner: Barbour


Finalist:

  • Charles Grey Menswear
  • Marc Darcy Menswear
  • Stan Ray
  • US Polo Assn
  • Victory & Innsbruck

Sponsored by

Menswear Independent of the Year

Winner: Stuarts, Shephers Bush, London
Highly commended: EJ Menswear


Finalist:

  • Cityman Menswear, Derry/Londonderry
  • Gun Hill Clothing Company, Burnham Market and Holt- Norfolk

Pureplay of the Year

Winner: Adanola


Finalist:

  • Cult Mia
  • Curvy Kate
  • DripModaUK
  • Ebay
  • Goddiva
  • OTAA
  • Out With Style
  • Pretty Lavish
  • Secret Sales Group

Sponsored by 


Retailer of the Year (£10m-£100m turnover)

Winner: Nobody's Child


Finalist:

  • Aspiga
  • Nadine Merabi
  • Rixo
  • Wolf & Badger

Sponsored by

Retailer of the Year (Over £100m turnover)

Winner: White Stuff

Finalist:

  • Footasylum
  • Frasers Group
  • George at Asda
  • Primark
  • Seasalt

Sponsored by

Sustainability tech Innovator of the Year

Winner: Matter & Paradise Textiles


Finalist:

  • ACS Clothing
  • Compare Ethics
  • Nobody's Child
  • Oritain Global
  • Prolong
  • Re&Up Recycling Technologies
  • Tailr
  • Treet


Team of the Year

Winner: Footasylum
Highly commended: AllSaints


Finalist:

  • Asos
  • Dancing Leopard
  • Goddiva
  • Little Mistress
  • Mars the Label
  • Salvation Army Trading Company
  • Shelter
  • Vision Ireland

Sponsored by

Tech Innovator of the Year

Winner: The Very Group


Finalist:

  • 7Learnings
  • Bambuser
  • BDG & Board
  • Brarista
  • ClarityRFID
  • Constructor
  • eComID
  • Fit Collective
  • Goddiva
  • Harper
  • Joor
  • Lone Design Club
  • Need It For Tonight
  • New Look
  • Prnt
  • Selectika
  • ZigZag

Womenswear Brand of the Year >£20m turnover

Winner: Barbour


Finalist:

  • Frank Lyman Design
  • Juicy Couture
  • Little Mistress
  • Ted Baker
  • Nobody's Child
  • Panache Lingerie
  • Seasalt
  • Weird Fish

Womenswear Brand of the Year <£20m turnover

Winner: With Nothing Underneath
Highly commended: Aspiga


Finalist:

  • Bitte Kai Rand
  • Fee G
  • Goddiva
  • Lalage Beaumont London
  • Loop Cashmere
  • Mars the Label
  • Naia Beach
  • Pretty Lavish
  • Red Run

Sponsored by

Womenswear Independent of the Year

Winner: Gemini Woman, Stratford upon Avon
Highly commended: Kitch Clothing


Finalist:

  • Courtyard, Guildford
  • Maison SL, London
  • Morgan Clare UK, Harrogate
  • Plum, Dumfries
  • Renes Fashion, Lancaster
  • Salt Society, Fowey
  • Skulpt, Dublin

Independent Icon of the Year

Winner: Tiffany Moore, owner, Renes Fashion, Lancaster

Retailer of the Year – Consumer Choice

Winner: Marks & Spencer

Leader of the Year

Winner: Peter Wood, Chief Executive, Allsaints and John Varvatos

Lifetime Achievement Award

Winner: Jan Marchant