2025 Shortlist

Best Independent Customer Experience

• Carl Stuart Tailors, Ossett
• Gemini Woman, Stratford upon Avon
• Kitch Clothing, Tunbridge Wells
• Maison SL, London
• MinimuMaximum, London
• Silhouette London, Harrow
• Underfound, Altrincham

Best Independent Department Storer

• Elphicks, Farnham
• Jarrold & Sons, Norwich
• Walker & Ling, Weston-super-Mare

Best Marketing Campaign – >£100m turnover

• Barbour: Icons in Quilting
• Superdry: Be Found, Be Chosen
• Calvin Klein: Icon Cotton Stretch featuring Bad Bunny
• Ebay: Endless Runway
• George at Asda: Celebrating 60 Years – George at Asda x Yasmin Le Bon
• Jacamo: Get the Nod
• John Lewis: Awake Mode Collaboration AW24
• Primark: Primark x Pinterest
• Reformation: Pete Davidson, Official Boyfriend of Reformation
• Reiss: Man in Finance TikTok campaign
• The Very Group: Welcome to Haus of Flamingo – Where Flamingos Meet Fashion
• Victoria Leeds: Victoria Leeds Fashion Week
• Victoria’s Secret: Victoria’s Secret Fashion Show 2024
• White Stuff: What On Earth

Sponsored by

Best Marketing Campaign (company turnover <£100m)

• Hay Life: Woven into One Campaign
• Kaiia the Label: Sensory Summer
• Little Mistress: Little Mistress x Vicky Pattison
• Lyle & Scott: Lyle & Scott’s 150th anniversary
• Mars the Label: Mars in Morocco
• Naia Beach: Naia Manor – British-designed swimwear
• Nobody’s Child: Nobody’s Child x Elizabeth Scarlett: Celebrating the Natural World
• OTAA: Shirts From the Future
• Salvation Army Trading Company: The Sustainable Conversation Podcast
• Seikk: Read and Shop
• Traid: Closet Clear-out Challenge
• Weird Fish: Everyday Elevated

Best Place to Work

• ACS Clothing
• Adanola
• Curvy Kate
• Mars the Label
• Pretty Lavish
• Shelter

Sponsored by

Best Use of Social Media

• Anthropologie
• Atelier Ninety Five
• By Rotation
• Caramella
• Footasylum
• HartiSwim
• Kaiia the Label
• Lucy & Yak
• Mars the Label
• Naia Beach 
• Primark
• Reiss
• Superdry
• Victoria's Secret

Disruptor Award

• By Rotation
• Designer Exchange 
• Oxfam Ireland
• Represent
• Salvation Army Trading Company
• Vision Ireland

Diversity and Inclusion Award

• Dewey
• Goddiva 
• Intotum 
• N Brown Group
• Primark
• Reiss
• Shelter
• Unhidden
• Victoria's Secret

Sponsored by

Fashion Supplier of the Year

• Applegreen
• Atelia
• Boardmans
• Fashion Enter
• Hawthorn International

International Excellence

• AllSaints
• Secret Sales Group
• US Polo Assn

Sponsored by

Independent Store Star of the Year

• Lisa Ross, MinimuMaximum, Barnet, north London
• Rhiannah Balcombe, Underfound, Altrincham
• Charlotte Newman, Kitch Clothing, Tunbridge Wells
• Susana Lorena, Maison SL, London

Menswear Brand of the Year

• Barbour
• Charles Grey Menswear
• Marc Darcy Menswear
• Stan Ray
• US Polo Assn
• Victory & Innsbruck

Sponsored by

Menswear Independent of the Year

• Cityman Menswear, Derry/Londonderry
• Ej Menswear, Sligo
• Gun Hill Clothing Company, Burnham Market and Holt- Norfolk
• Stuarts, Shepherd’s Bush, London 

Pureplay of the Year

• Adanola
• Cult Mia
• Curvy Kate
• DripModaUK
• Ebay
• Goddiva
• OTAA
• Out With Style
• Pretty Lavish
• Secret Sales Group

Sponsored by 

Retailer of the Year (£10m-£100m turnover)

• Aspiga
• Nadine Merabi
• Nobody's Child
• Rixo
• Wolf & Badger

Sponsored by

Retailer of the Year (>£100m turnover)

• Footasylum
• Frasers Group
• George at Asda
• Primark
• Seasalt
• White Stuff

Sponsored by

Sustainability tech Innovator of the Year

• ACS Clothing 
  
• Compare Ethics
• Matter & Paradise Textiles
• Nobody's Child
• Oritain Global
• Prolong
• Re&Up Recycling Technologies
• Tailr
• Treet

Team of the Year

• AllSaints
• Asos
• Dancing Leopard
• Footasylum
• Goddiva
• Little Mistress
• Mars the Label
• Salvation Army Trading Company
• Shelter
• Vision Ireland

Sponsored by

Tech Innovator of the Year

• 7Learnings
• Bambuser
• BDG & Board
• Brarista
• ClarityRFID
  
• Constructor
• eComID
• Fit Collective
• Goddiva
• Harper
• Joor
• Lone Design Club
• Need It For Tonight
• New Look
• Prnt
• Selectika
• The Very Group
• ZigZag

Womenswear Brand of the Year >£20m turnover

• Barbour
• Frank Lyman Design
• Juicy Couture
• Little Mistress
• Ted Baker
• Nobody's Child
• Panache Lingerie
• Seasalt
• Weird Fish

Womenswear Brand of the Year <£20m turnover

• Aspiga
• Bitte Kai Rand
• Fee G
• Goddiva
• Lalage Beaumont London
• Loop Cashmere
• Mars the Label
• Naia Beach
• Pretty Lavish
• Red Run
• With Nothing Underneath

Sponsored by

Womenswear Independent of the Year

• Courtyard, Guildford 
• Gemini Woman, Stratford upon Avon
• Kitch Clothing, Tunbridge Wells
• Maison SL, London
• Morgan Clare UK, Harrogate
• Plum, Dumfries
• Renes Fashion, Lancaster
• Salt Society, Fowey
• Skulpt, Dublin