2025 Winners

Best Independent Customer Experience

Winner: Carl Stuart Tailors, Ossett
Highly commended: Underground

Finalist:

• Gemini Woman, Stratford upon Avon
• Kitch Clothing, Tunbridge Wells
• Maison SL, London
• MinimuMaximum, London
• Silhouette London, Harrow

Best Independent Department Storer

Winner: Jarrolds & Sons, Norwich

Finalist:

• Elphicks, Farnham
• Walker & Ling, Weston-super-Mare

Best Marketing Campaign – >£100m turnover

Winner: Barbour: Icons in Quilting
Highly commended: Superdry

Finalist:

• Calvin Klein: Icon Cotton Stretch featuring Bad Bunny
• Ebay: Endless Runway
• George at Asda: Celebrating 60 Years – George at Asda x Yasmin Le Bon
• Jacamo: Get the Nod
• John Lewis: Awake Mode Collaboration AW24
• Primark: Primark x Pinterest
• Reformation: Pete Davidson, Official Boyfriend of Reformation
• Reiss: Man in Finance TikTok campaign
• The Very Group: Welcome to Haus of Flamingo – Where Flamingos Meet Fashion
• Victoria Leeds: Victoria Leeds Fashion Week
• Victoria’s Secret: Victoria’s Secret Fashion Show 2024
• White Stuff: What On Earth

Sponsored by

Best Marketing Campaign (company turnover <£100m)

Winner: Traid: Closet Clear-Out Challenge
Highly commended: Lyle & Scott

Finalist:

• Hay Life: Woven into One Campaign
• Kaiia the Label: Sensory Summer
• Little Mistress: Little Mistress x Vicky Pattison
• Mars the Label: Mars in Morocco
• Naia Beach: Naia Manor – British-designed swimwear
• Nobody’s Child: Nobody’s Child x Elizabeth Scarlett: Celebrating the Natural World
• OTAA: Shirts From the Future
• Salvation Army Trading Company: The Sustainable Conversation Podcast
• Seikk: Read and Shop
• Weird Fish: Everyday Elevated

Best Place to Work

Winner: ACS Clothing
Highly commended: Adanola

Finalist:

• Curvy Kate
• Mars the Label
• Pretty Lavish
• Shelter

Sponsored by

Best Use of Social Media

Winner: Footasylum

Finalist:

Disruptor Award

Winner: By Rotation

Finalist:

• Designer Exchange
• Oxfam Ireland
• Represent
• Salvation Army Trading Company
• Vision Ireland

Diversity and Inclusion Award

Winner: Primark
Highly commended: Unhidden

Finalist:

• Dewey
• Goddiva
• Intotum
• N Brown Group
• Reiss
• Shelter
• Victoria's Secret

Sponsored by

Fashion Supplier of the Year

Winner: Boardmans

Finalist:

• Applegreen
• Atelia
• Fashion Enter
• Hawthorn International

International Excellence

Winner: US Polo Assn

Finalist:

• AllSaints
• Secret Sales Group

Sponsored by

Independent Store Star of the Year

Winner: Susana Lorena, Maison SL, London

Finalist:

• Lisa Ross, MinimuMaximum, Barnet, north London
• Rhiannah Balcombe, Underfound, Altrincham
• Charlotte Newman, Kitch Clothing, Tunbridge Wells

Menswear Brand of the Year

Winner: Barbour

Finalist:

• Charles Grey Menswear
• Marc Darcy Menswear
• Stan Ray
• US Polo Assn
• Victory & Innsbruck

Sponsored by

Menswear Independent of the Year

Winner: Stuarts, Shephers Bush, London
Highly commended: EJ Menswear

Finalist:

• Cityman Menswear, Derry/Londonderry
• Gun Hill Clothing Company, Burnham Market and Holt- Norfolk

Pureplay of the Year

Winner: Adanola

Finalist:

• Cult Mia
• Curvy Kate
• DripModaUK
• Ebay
• Goddiva
• OTAA
• Out With Style
• Pretty Lavish
• Secret Sales Group

Sponsored by 

Retailer of the Year (£10m-£100m turnover)

Winner: Nobody's Child

Finalist:

• Aspiga
• Nadine Merabi
• Rixo
• Wolf & Badger

Sponsored by

Retailer of the Year (Over £100m turnover)

Winner: White Stuff

Finalist:

• Footasylum
• Frasers Group
• George at Asda
• Primark
• Seasalt

Sponsored by

Sustainability tech Innovator of the Year

Winner: Matter & Paradise Textiles

Finalist:

• ACS Clothing
  
• Compare Ethics
• Nobody's Child
• Oritain Global
• Prolong
• Re&Up Recycling Technologies
• Tailr
• Treet

Team of the Year

Winner: Footasylum
Highly commended: AllSaints

Finalist:

• Asos
• Dancing Leopard
• Goddiva
• Little Mistress
• Mars the Label
• Salvation Army Trading Company
• Shelter
• Vision Ireland

Sponsored by

Tech Innovator of the Year

Winner: The Very Group

Finalist:

• 7Learnings
• Bambuser
• BDG & Board
• Brarista
• ClarityRFID
  
• Constructor
• eComID
• Fit Collective
• Goddiva
• Harper
• Joor
• Lone Design Club
• Need It For Tonight
• New Look
• Prnt
• Selectika
• ZigZag

Womenswear Brand of the Year >£20m turnover

Winner: Barbour

Finalist:

• Frank Lyman Design
• Juicy Couture
• Little Mistress
• Ted Baker
• Nobody's Child
• Panache Lingerie
• Seasalt
• Weird Fish

Womenswear Brand of the Year <£20m turnover

Winner: With Nothing Underneath
Highly commended: Aspiga

Finalist:

• Bitte Kai Rand
• Fee G
• Goddiva
• Lalage Beaumont London
• Loop Cashmere
• Mars the Label
• Naia Beach
• Pretty Lavish
• Red Run

Sponsored by

Womenswear Independent of the Year

Winner: Gemini Woman, Stratford upon Avon
Highly commended: Kitch Clothing

Finalist:

• Courtyard, Guildford
• Maison SL, London
• Morgan Clare UK, Harrogate
• Plum, Dumfries
• Renes Fashion, Lancaster
• Salt Society, Fowey
• Skulpt, Dublin

Independent Icon of the Year

Winner: Tiffany Moore, owner, Renes Fashion, Lancaster

Retailer of the Year – Consumer Choice

Winner: Marks & Spencer

Leader of the Year

Winner: Peter Wood, Chief Executive, Allsaints and John Varvatos

Lifetime Achievement Award

Winner: Jan Marchant