Appointed as Chief Executive Officer in 2022, Helen Conolly brings over 20 years of experience in the retail industry, with a distinguished track record in driving business growth, digital transformation, and operational excellence in highly competitive markets.

Prior to joining New Look, Helen held senior leadership roles at several renowned retailers, including George at Asda, Dorothy Perkins, and Next Asia plc. Throughout her career, she has led strategic initiatives that have enhanced customer experience, expanded market share, and improved profitability. She holds a degree in Business and Management and is a strong advocate for diversity and inclusion in the corporate sphere.

Under Helen’s leadership, New Look remains committed to delivering accessible value focused, on-trend fashion to customers while upholding the standards of ethical practice and sustainability. Her leadership is defined by innovation, collaboration, and a dedication to developing talent, ensuring that New Look continues to thrive in the ever-evolving fashion industry