Sofie Willmott is a retail expert with over eight years at GlobalData Retail, where she leads a team of analysts specializing in areas including health and beauty, home, online. GlobalData's insights empower clients, including retailers, property companies, and professional services firms, to understand market dynamics, competitors, and evolving consumer behaviours. Prior to GlobalData, Sofie honed her skills at John Lewis, Topshop, and ASOS, fuelling her passion for the dynamic retail industry. She holds a degree in Fashion Merchandise Management from the University of Westminster, which laid the foundation for her successful career in retail analysis and strategy.