Pureplay of the Year - Drapers Awards
Open to pureplay fashion etailers only, this award will celebrate proven commercial success, a strong buying strategy for online, a relevant brand mix, great use of design and content online, excellent usability and web traffic, great customer service, and efficient handling of stock and logistics.
Standout entries will also talk about key values such as diversity and sustainability, and how these are woven into the wider strategy.
Criteria against which you will be judged:
- Does the website drive sales?
- Does the site's design reflect the business and brand portfolio? Are brands well presented?
- Is the design and content appropriate to the customer?
- Do you offer good customer service? How is the online experience?
- What is the average level of returns?
- What is the average conversion rate?
- What is the average cost of customer acquisition?
- Is the site mobile optimised?
- How strong is the supporting social media strategy?
- Does this site stand out from its competitors’? Is there potential for future growth?