Pureplay of the Year - Drapers Awards
Open to pureplay fashion etailers only, this award celebrates proven commercial success, a strong buying strategy for online, a relevant brand mix, great use of design and content online, excellent usability and web traffic, great customer service, and efficient handling of stock and logistics. Where relevant you could include mention of progress against internal sustainability targets.
Criteria against which you will be judged:
- Does the website drive sales?
- Does the site's design reflect the business and brand portfolio? Are brands well presented?
- Is the design and content appropriate to the customer?
- Do you offer good customer service? How is the online experience?
- What is the average cost of customer acquisition?
- Is the site mobile optimised?
- How strong is the supporting social media strategy?
- Does this site stand out from its competitors? Is there potential for future growth?
