Premium Brand of the Year - Drapers Awards
Recognising a premium fashion brand (which must wholesale, but can also have a retail/digital arm), this award will reward a business that has proven commercial success, a strong product offer, a good pricing architecture, strong relationships with stockists and excellent sourcing and logistics strategy. Brands can be classic or directional but must include major retailers in their customer list.
Criteria against which you will be judged:
- Has this brand provided clear evidence of its financial success?
- How does the brand work with its stockists for mutual benefit?
- How has its marketing strategy contributed to its success?
- Does it offer a good pricing architecture representative of its product?
- Is it offering something different to the market?
- Is it better than its competitors?