Lingerie Brand of the Year - Drapers Awards
This award will recognise the exceptional performance of a lingerie brand operating in the UK and/or Ireland. The brand must wholesale, but can also have a retail/digital arm.
Judges will be looking for a business that can demonstrate commercial success over the past 12 months, an exciting product offer, good pricing architecture, strong relationships with stockists, and an excellent sourcing and logistics strategy. Where relevant you could include mention of progress against internal sustainability targets. Brands must have retailers in the UK and Ireland on their stockist list.
Criteria against which you will be judged:
- Have you provided clear evidence of financial success?
- Do you work closely with your stockists for mutual benefit?
- How has your marketing strategy contributed to your success?
- Is your pricing architecture right for the product?
- Are you offering something different from and better than your competitors?