Fashion Pureplay Etailer of the Year - Drapers Awards
Open to pure-play etail businesses ONLY, this award recognises excellence within online fashion retailing. The award will celebrate proven commercial success, a strong buying strategy for online, a relevant brand mix, great use of design and content online, excellent usability and web traffic, great customer service, and efficient handling of stock and logistics.
Criteria against which you will be judged:
- Is this website proven to drive sales?
- Does the site's design reflect the business and brand portfolio?
- Is the design and content appropriate to the customer?
- Does the business offer good customer service?
- How good is the online experience for the consumer?
- Is the brand selection online appropriate and well-presented?
- Does the website show market-leading business strategy and have good potential for future growth?
- Does the business have a supporting social media strategy?
- Does this site stand out from its competitors?
- Does the business have strong supporting mobile platforms?
- What is the average cost of customer acquisition?