Best Marketing Campaign - Drapers Awards
This award recognises a campaign run across any channel (social media, TV, billboard, poster, web, magazine/newspaper, radio, in store, or any combination thereof). It will be awarded to a successful fashion marketing initiative run during the last 12 months which can be a one-off hit, a year-long programme, or anything in between.
It is open to any fashion retailer or brand (wholesale and/or direct to consumer) operating in the UK and/or Ireland. Judges will look for a campaign that has a clear focus, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives.
Criteria against which you will be judged:
- Does the campaign have clear aims and objectives?
- Is this a strong, creative campaign that fits with your brand and target customers?
- Did it succeed and drive engagement and/or sales?
- Is it a market-leading campaign? Did it offer something new?