Best Fashion Marketing Campaign - Drapers Awards
This award recognises a campaign run across any channel (social media, TV, billboard, poster, web, magazine/newspaper, radio, in-store or any combination thereof). It will be awarded to a successful fashion business marketing initiative run during the last 12 months which can be a one-off hit, a year-long programme, or anything in between. It is open to any multichannel retailer or pure play etailer that operates in the UK and/or Irish fashion markets and will salute a campaign that has a clear focus, good brand messaging, creative use of the media involved, and proven results according to its aims and objectives.
Criteria against which you will be judged:
- Did the campaign have clear aims and objectives?
- Is this a strong, creative campaign that fits with the business brand and its customers?
- Did it succeed and drive engagement and/or sales?
- Is it a market-leading campaign?
- Did it offer something new to the market?