Khabi established Fabric PR in 2010 as a strategic communications agency specialising in creative media tactics aimed at creating unique and engaging dialogues between brands and their target markets. Experts in PR, social media, content creation, events and brand positioning the Shoreditch agency manages consumer and business communications for over 20 globally recognised brands including Crocs, Umbro, Wrangler, &SONS, Sebago, Sloggi, Triumph, Osprey and Cambridge Satchel amongst others.