2024 Shortlist

Best Marketing Campaign (company turnover >£100m)

  • AllSaints: AllSaints x The Royal Ballet
  • Asos: Asos Your Way Campaign
  • Barbour: Barbour Re-Loved
  • George at Asda: Uniform for the People
  • N Brown Group: Jacamo x LADbible – No Average Jack
  • Primark: Primark Presents Rita Ora
  • Reiss: Reiss x McLaren Formula One Team Collection
  • Sweaty Betty: Wear the Damn Shorts
  • The Very Group: The Flamingo Effect

Best Marketing Campaign (company turnover <£100m)

  • By Rotation: “I rented all of my 2023 wedding guest dresses"
  • Carl Stuart Tailors: Who's Your Tailor?
  • Curvy Kate: Stars in Bras Uplift Your Life
  • Hay Life: Hay Life Launch Campaign
  • Lemonade Dolls: Swing It, Girls!
  • Lounge: Barely There Campaign
  • Nikki Intimates: Amber Turner Dubai Swimwear 2024
  • Weird Fish: The Outsiders

Best Place to Work

  • Adanola
  • Asos
  • Carl Stuart Tailors
  • Cotton Traders
  • Lounge
  • N Brown Group
  • New Look
  • Pretty Lavish
  • Seasalt
  • THG

Sponsored by


Best Store Design

  • AllSaints, Trafford Centre, Manchester
  • Frasers, Norwich
  • Everlast Gyms and Sports Direct, Metrocentre, Newcastle
  • Rixo, Marylebone, London
  • Sweaty Betty, Meadowhall, Sheffield
  • Yellow Octopus Group, Upcycle Labs x Lululemon Paris Olympics Canadian Pavilion pop-up

Disruptor Award

  • Avo Activewear
  • Luxe Collective
  • Positive Retail
  • Schuh
  • Secret Sales
  • Seikk
  • Stuart Trevor

Sponsored by


Diversity and Inclusion Award

  • AllSaints: Inclusion and Beyond @AllSaints
  • George at Asda: George x Barbie 65 years x The Princes Trust for International Women's Day
  • Goddiva: Empowering Women to be their Best Selves
  • Hay Life: Creation and launch of the Hay Life brand
  • Lemonade Dolls: Breaking the Mould
  • N Brown Group: Embrace
  • Never Fully Dressed: Never Fully Dressed Diversity and Inclusion: Channel 4 Documentary
  • New Look: Our Kind of Inclusive
  • Primark: Making Adaptive Fashion More Accessible and Affordable
  • Sweaty Betty: Sports Hijab Project for International Women's Day
  • The Breton Shirt Company: The Breton Shirt Co partnership with local social enterprise Paperworks

Sponsored by


Fashion Supplier of the Year

  • Duke Clothing Co
  • Boardmans
  • City Goddess
  • Dishang Cherry
  • Ethically Sourced Products
  • Fashion Enter
  • Hawthorn International
  • Nativa
  • Ro & Ritzy Apparel
  • Wacoal Europe

Sponsored by


International Excellence

  • By Rotation
  • Club L London
  • Nikki Intimates
  • Only the Blind
  • Secret Sales
  • Seikk

Sponsored by


Menswear Brand of the Year

  • Barbour
  • Ben Sherman
  • Duke Clothing Co
  • Only the Blind

Sponsored by


Pureplay of the Year

  • Adanola
  • Asos
  • Club L London
  • Cult Mia
  • Ebay
  • Goddiva
  • Loop Cashmere
  • Mars the Label
  • Nikki Intimates
  • Pretty Lavish
  • Secret Sales
  • Seikk
  • Tilletts Clothing

Sponsored by


Retail Star of the Year

  • Wendy Duggan, director of marketing, Primark
  • Richie Edwards, retail director, Seasalt
  • Gillian Forsyth, area manager, AllSaints
  • Megan Kimmance, creative director, Red Run
  • Rob Lomax, senior creative manager, N Brown Group
  • Craig Smith, store manager, Cotton Traders

Retailer of the Year (£10m-£100m turnover)

  • Bravissimo
  • Never Fully Dressed
  • Nobody's Child
  • Rixo

Sponsored by


Retailer of the Year (>£100m turnover)

  • Cotton Traders
  • Frasers Group
  • Marks & Spencer
  • Primark

Sponsored by


Team of the Year

  • AllSaints: Wholesale, Franchise, Licensing and Ecomm-partners Team
  • Asos: Transformation Team
  • Bravissimo: Customer Service Team
  • Cotton Traders: Cotton Traders Contact Centre
  • Ebay: Fashion Team
  • N Brown Group: JD Williams Tribe
  • Nobody's Child: Ecommerce and Customer Care Team
  • Primark: “Supporting Women for Life” Team
  • Seasalt: Customer Service Team
  • Secret Sales: Marketing Team

Sponsored by


Tech Innovator of the Year

  • Antavo Loyalty Cloud: Bergzeit Club loyalty programme
  • Asos: Buy the Look
  • By Rotation: Ecommerce platform for peer-to-peer rental
  • Constructor: AI for product discovery in fashion ecommerce
  • United Repair Centre: B2B Repair, Remake and Renew services
  • Lone Design Club: The "Shopify of In-real-life" selling for direct-to-consumer brands.
  • Polymateria: Lyfecycle self-destructing plastic technology
  • QSA Partners: Textiles EPR Sandbox
  • Salvation Army Trading Company: Project Re:claim
  • Tailr: AI to predict fabric behaviour and remove production waste
  • Tern Eco : Powering brand-owned circular retail
  • The Very Group: Transforming product discovery with AI
  • Vaayu: AI driving fashion's impact reduction at scale
  • ZigZag Global: New Look returns

Womenswear Brand of the Year

  • Aspiga
  • Barbour
  • Club L London
  • Cotton Traders
  • Dea Kudibal
  • Fantasie Lingerie
  • Goddiva
  • Lounge
  • Never Fully Dressed
  • Nobody's Child
  • Nudea
  • Pretty Lavish
  • Pure Chemistry Lingerie
  • Rixo

Sponsored by


Consumer Choice

To be announced on the night

Sponsored by


Lifetime Achievement Award

To be announced on the night

Sponsored by


Leader of the Year

To be announced on the night

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