As director of marketing, Wendy Duggan is responsible for delivering the global marketing strategy for Primark. Celebrating ten years at Primark this year, Wendy has worked her way through various positions starting in a European PR role and overseeing new market entries with a career highlight of launching the brand into the USA in September 2015. A strategic comms professional, Wendy has worked across internal and fashion communications strategies for the business most notably building global press showrooms and in market marketing capability, embedding an influencer portfolio, and introducing celebrity collaborations.

Wendy was promoted to the newly created marketing director position in January 2021 with a team of 100+ across marketing operations, marketing communications, creative and visual merchandising. Prior to Primark, Wendy spent 10 years working in various marketing retail roles in Dublin.

Wendy holds a first-class honours degree in Business Studies from Dublin City University with a specialism in Marketing.