The past 12 months have been some of the most challenging in fashion retail history. Repeated lockdowns across the UK have dramatically changed the way consumers shop, and what they buy. However, retailers and brands have adapted at speed by changing their product mix, increasing investment online, and exploring new and better ways to communicate with and serve their customers.
There is now light at the end of the tunnel: we have seen how quickly businesses can bounce back after lockdown, and the new vaccines provide hope of a return to socialising – and shopping – later this year. As the fashion industry builds a new future, this year’s Drapers Awards celebrated the retailers, brands, suppliers and agencies that have innovated to survive, and built stronger businesses under the toughest of circumstances.
Now in their 30th year, these coveted awards shone a spotlight on the best of the best across the industry, placing a growing focus on business values and achievements that extend beyond financial performance.